HOW IMPORTANT PROFESSIONAL PHOTOGRAPHY IS
Professional photography is all about creating images of excellent quality, distinctive, and visually stunning.
Professional photography provided by a commercial photographer is essential for any brand's messaging, tone of voice and overall perception. The right photographer can make or break your project's success with just one good picture!
If you do it right, the images you use on your website alone can boost conversions by as much as 161%. And these numbers are likely what most business owners hope to achieve.
Let’s take a look at how professional photography can help your business in many different ways.
Engages Your Audience, Making Them Want for More!
We all know that a picture is worth 1000 words. But the best photographs are not just about what they show, but also how it makes them feel - and this explains why expertly taken photos can have such powerful effects on engagement rates!
One client experienced higher than average click-throughs after we took over their project for new product imaging services.
Perception of Quality
It is the key to success in any industry, but it becomes even more critical when selling products or services online. Your website is your storefront, and the images you use are what customers will base their first impressions on.
If those impressions are positive, they'll be more likely to stay on your site, browse your products, and make a purchase. If those impressions are negative, they'll leave before they ever get the chance to see what you have to offer.
That's why investing in a professional commercial photographer that represents your brand and resonates with your target audience is so important. It's one of the best investments you can make in your business.
Several factors go into creating images that accurately represent your brand and resonate with your target audience. But these three key elements are essential:
- Lighting
- Composition
- Styling
If you can nail these three things, you'll be able to create stunning product photos that accurately represent your brand and resonate with your target audience. Let's take a closer look at each of those elements.
Versatility
Product photography isn't just for product pages. You can use your photos in various ways to support your marketing efforts.
For example, you can use them in social media posts, landing pages, email campaigns, and even ads. After that, the sky's the limit!
The important thing is to ensure that the photos you're using are high-quality and on-brand. That way, no matter where they end up, they'll always accurately represent your brand and resonate with your target audience.
Boosts Conversions—Get More Clients & Customers!
We've already discussed how important professional photography is for creating positive first impressions. But it's also essential for boosting conversions.
According to data from CXL Institute, high-quality product photos can increase conversions by as much as 161%. That's a pretty significant boost!
And it makes sense when you think about it. If your product photos are appealing and make it easy for customers to see what they're getting, they'll be more likely to purchase.
On the other hand, if your product photos are poorly lit, poorly composed, or poorly styled, customers will have a hard time seeing what they're getting. As a result, they'll be less likely to make a purchase.
Investing in professional photography is one of the most recommended things you can do to boost conversions on your website. Moreover, it's an investment that will pay off big time in the long run.
Increase Traffic to Your Website
Investing in professional product photography can also help you increase traffic to your website.
How? Well, when you use high-quality images in your social media posts like in Facebook, people are more likely to share them. And when people share your images, they also share your website link. That's free advertising!
Not only that but using high-quality images will also make your website show up in page one of search results. That's because Google now considers the visual content of websites when ranking them in search results.
So if you want to boost traffic to your website, investing in professional photography is an excellent place to start.
Wrapping Up
Any business that wants to stand out from the sea of competitors and attract more customers must invest in professional photography. It can sell the advantages of your product or service, increase the perception of quality, and is frequently of such high resolution that it can be used across platforms, serving as the foundation of a successful campaign and brand identity.
Capturely understands how important professional photography is for businesses of all sizes. That's why we offer high-quality, affordable product photography services that will make your products look their best.
If you're interested in learning more about our services, please don't hesitate to contact one of our commercial photographers. We'll be more than glad to answer any questions you have.
Resources:
https://www.yelp.com/biz/capturely-north-hollywood-6